Hi there. I'm


I help organizations NOT to hate data. My 25+ years of experience bring an exciting approach to your communities that is both compelling and sustainable.

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Listening to and engaging with your staff and community keeps your organization on the RISE…

My Expertise

Equity, Access, Anti-racism & Multiculturalism

Countering White supremacy is a multi-faceted endeavor with personal, professional, policy and operational dimensions. Equity and anti-racism are practices, not goals. They require time, transparency and intentional inclusion. More

Strategic Planning Research

To be relevant, organizations must engage with the communities they serve, including staff and volunteers. Bringing diverse voices into the planning process roots an organization in its community by building relationships while informing strategy. More

Program Evaluation

Program evaluation examines outcomes, or impacts that a program has on participants to answer the question, “how has this program improved lives?”  Outcomes range from cognitive gains, to  improved health, to economic independence – any facet of life being addressed by the organization. More

User, member & Staff Experience Research

Customers, members, visitors, program participants and staff all use organizational events, amenities and policies. Their experiences are core to organizational success. Understanding satisfaction, and dissatisfaction, requires understanding respondent expectations as well as needs. More

Capacity Building & Facilitation

All meetings, including trainings should be energetic and dynamic. I have a ton of fun with facilitation so participants have fun too. Every session is tailored to organizational goals, facilities and personality.  We typically facilitate research design, data analysis and sharing events, program and exhibit development, strategic planning, and more.


Exhibition Planning & Evaluation

Exhibition evaluation is user-experience research; physical and conceptual accessibility is central to exhibit development. Best practices address accessibility and usability at every phase: front-end, formative and remedial/summative evaluation. See a full museum exhibit and program evaluation portfolio at http://visitorstudies.com/


Wendy Meluch has over two decades of experience evaluating programs in informal education centers across the country. She is passionate about designing human-centered research methods and strategies that provide decision-makers with valid and actionable data. Wendy believes that well-designed research is critical to ensuring relevant, impactful, sustainable, and equitable organizations.

Wendy on TedX stage

Wendy brings a collaborative and inquisitive approach to working with organizations, eager to learn from and with them. Her openness, enthusiasm for research, and sense of humor have engaged staff and volunteers at all manner of museums, science centers, zoos, parks, historic houses, etc., throughout the US. A few recent/current clients include: University of Chicago’s Open Quantum Initiative, Buffalo AKG Art Museum in New York, The Huntington Library, Art Museum and Botanical Gardens, Pasadena, California, and the Museum of Flight in Seattle.     

Wendy also specializes in working with non-profits to develop strategic planning tools which bring diverse communities to the table. She was the primary architect of staff, community and stakeholder research designed to be the backbone of the San Francisco YMCA’s 2030 strategic planning process. Wendy’s work At YSF, as with all clients centers on equitable practices and attention to access.

In addition to designing and conducting research, Wendy facilitates professional development in the form of workshops, lectures and keynote addresses at institutions, professional conferences and universities. One especially exciting opportunity was with graduate students and professionals in the city of Kolkata at the invitation of India’s National Council of Science Museums. Wendy worked with students to adapt interview techniques to local cultural norms.

Wendy holds an MA in Museum Studies from San Francisco State University, and BA's in Anthropology and Business, and a Certificate of Latin American Studies from Michigan State University. You can learn more about Wendy’s museum work at www.VisitorStudies.com.